alite ad campaign

Alite Designs is a small team of designers and outdoor lovers based in California; they're goal is to get more people outside through their variety of easy-to-use camping gear.
For this ad campaign I wanted to showcase the ability to use Alite's gear anywhere- even in a backyard. My slogan was "Gear for wherever life takes you' and it focused on the idea of using one's own imagination to imagine a camping escapade no matter their location.