speakeasy bookstore and

coffee shoppe rebrand

Speakeasy Bookstore and Coffee Shoppe is a quaint, locally owned new and used bookstore in downtown Hampton, Georgia. Speakeasy is located in a beautifully restored 1900s building. They feature Safehouse coffee that is locally roasted and a full espresso bar.
In this re-brand I used the bookstore's history with a dash of fantastical imagination to create an identity for Speakeasy, including a logo, stationery, mailer, ad campaign, and specialty item. The logo and stationery pay homage to the long-gone speakeasy that was once held in the basement while the ads, mailer, and tote bag gave a fun peek at the bookstore's light-hearted and welcoming atmosphere.